How it works
Leads first. Then you decide.
Here's the whole deal in four sentences. I set up the three systems that make a contractor's phone ring — Local Services Ads, your Google Business Profile, and a website that ranks. The first leads land before you've paid me anything. If it works, you pay a flat retainer the next month, in advance. If any paid month is slow enough that the leads didn't cover the retainer, you say so and I refund it.
The order of operations
First call
We do your math on the phone: average ticket, close rate, gross profit per job. That tells us what a lead is worth to you — and what my retainer has to beat for this to be worth doing. If the math doesn't work, I say so and we hang up as friends.
The build
I set up or repair your Local Services Ads profile, rebuild your Google Business Profile the way Google's own ranking data says matters — categories and reviews, not posts — and stand up a website that's built to rank and convert. Everything sits in accounts you own. You approve anything public before it goes live.
Leads land — free
The engine starts producing while your invoice total is still zero. Every lead is logged in a ledger you can open any time: where it came from, when, what happened to it. That ledger is the whole referee for the guarantee.
You decide
Seen enough? The retainer starts the following month, paid in advance. Not convinced? We shake hands and you keep everything I built. No contract either way — you can fire me any month, and the accounts stay yours.
The slow-month rule
Forever after: any paid month where the tracked leads didn't plausibly earn the retainer back, you tell me and I refund that month. No forms, no fight. The terms live on the guarantee page with a last-updated date.
This isn't theory. My first client is my dad's drywall company in the Kansas City metro — relationship disclosed, on purpose. In April 2026 his Local Services Ads produced 22 charged leads at $46.66 each. In July: 51 charged leads at $40.02. The dashboards are dated and public on the case study page.
Who this is not for
- — Franchises and roll-ups. You have a marketing department and a brand book. I build for the owner-operator whose truck is the brand.
- — Anyone who can't answer the phone. Most of these leads are calls. If nobody picks up, the math dies and the refund clause just delays the breakup.
- — Businesses shopping for cheap social posts. Google's own local ranking data puts profile posts near the bottom of the list. I won't sell you busywork.
- — Trades I can't yet prove. My receipts today are drywall-deep. Each trade page tells you honestly what proof exists for your trade — and early clients in a new trade get priced like the experiments they are.
Start with the math call
Worst case, you leave with a straight answer about where your leads are leaking. I take 8 clients total; 7 spots are open right now.
Get your free lead-flow audit
Find out where your leads are leaking — and what fixing it is worth to you.
The fine-print questions
Why would you work for free up front?
Because it filters both ways. If I don't believe I can fill your schedule, I won't take the job — working free for a month I don't believe in would be stupid. And once the leads are landing, you don't need convincing; you need capacity. The first month costs me hours. Losing a good-fit client to skepticism costs me more.
What counts as a lead?
A tracked call or form request from the properties I run for you — Local Services Ads, your Business Profile, your website. On LSA, Google decides what you're charged for, and its bad-lead credits are automated now: flagged leads get reviewed within about 72 hours. Nobody can 'dispute' LSA leads anymore — anyone who promises that is describing a system Google retired.
How fast do leads actually show up?
Local Services Ads can produce in the first weeks if your background check and reviews are in order. The Business Profile moves in weeks, not days. The website compounds for months. That's why the first month is on me — the engine is still warming up, and you shouldn't pay for a cold engine.
What does it cost after the free month?
A flat monthly retainer we set from your own math — your average ticket, your close rate, what a booked job is worth. The rule I hold myself to: if a month's tracked leads aren't plausibly worth more than the retainer, I expect you to ask for the refund. Pricing has the worked examples.